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Whichever sector of the media you want to work or specialise in, all media institutions work to create products that meet the needs of specific target audiences. The aim of this unit is for you to: > develop your understanding of how different media institutions operate. You will therefore learn: > The different ownership models in the media industries > How to analyse different media products within the sector > The fundamentals of how meaning is created for audiences > How audiences are categorised, researched and targeted > How media institutions distribute and advertise their products. It is an exam that must be passed in order to gain the extended diploma. Virtual Tutor - How to get a distinction in Unit 1How many points is this unit worth?
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